Army Trademark Licensing Program (ATLP) Support Services

Additional information is provided in the attached document titled "IA02 PANMCC-25-P-0000 018707 SSN Submission Requirements." The contractor shall provide all labor, materials, and equipment required to manage the ATLP. These services include the identification of prospective licensees, negotiation of new licensing agreements, and management of all licensee accounts. The contractor shall maintain existing licenses (approx. 150) and generate new licensees authorized to market products bearing the Army's marks. The contractor's activities shall be an extension of the Army's existing marketing and advertising program, which targets two primary markets: young adults aged 17-24 and their influencers. The Government anticipates awarding a no-cost agreement where the contractor's compensation is