Intent to Sole Source - Learfield Comm - College Sports Events Advertising
Key Takeaways
- Set-aside for No Set Aside businesses
- Work to be performed in BOISE, ID
- Industry: Offices of Lawyers
Contract Details
- Notice ID
- RR0001
- Opportunity Type
- Special Notice
- Agency
- DEPT OF DEFENSE
- Sub-Agency
- DEPT OF THE ARMY
- Office
- W7M5 USPFO ACTIVITY IDANG 124
- Posted Date
- Tuesday, August 18, 2026
- Response Deadline
- Sunday, September 20, 2026
- NAICS Code
- 541110 - Offices of Lawyers
- PSC Code
- R701
- Set-Aside
- No Set Aside
- Place of Performance
- BOISE, ID, 83705-8048
- Status
- Active
Description
The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source; Learfield Communications, LLC, on or about 10 September 2026. Idaho Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate-aged demographics (e.g.,ages 18-30) within the state of Idaho. To achieve this, the agency requires direct integration into the athletic programs of Idaho Colleges and Universities, BSU, ISU, etc. The agency's requirement is to target the specific, highly localized audience through their colleges/univeristies official athletic brand makes competing this requirement is legally and logistically impossible. Learfield Communications, LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all colleges
Why This Opportunity Matters
The Department of DEFENSE is seeking responses for offices of lawyers with a set-aside for No Set Aside businesses in BOISE, ID. This set-aside designation means eligible businesses face reduced competition from larger firms.
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