Pricing Strategy by Contract Type: FFP, T&M, Cost-Plus

Develop winning prices for different contract types while maintaining profitability.

advanced9 min readStep-by-step guide

Source & Authority Information

Information as of: January 2026
Author: GovContractFinder Team
Additional sources:

Understanding Government Pricing Fundamentals

Firm Fixed Price Contract Pricing

  • Build detailed work breakdown structures to capture all required effort
  • Use historical data from similar contracts to validate estimates
  • Include realistic labor escalation over multi-year periods
  • Account for learning curve effects on repetitive tasks
  • Add appropriate contingency based on risk assessment
  • Consider competitive positioning relative to expected competitor pricing

Time and Materials Contract Pricing

  1. 1
    Determine Direct Labor Rates

    Calculate actual or planned salaries for each labor category. Consider where staff will work on the range for their category. Factor in planned salary increases over the contract period.

  2. 2
    Add Fringe Benefits

    Include payroll taxes, health insurance, retirement contributions, paid leave, and other employee benefits. Fringe typically ranges from 25-40% of direct labor depending on benefit levels.

  3. 3
    Apply Overhead Rate

    Overhead covers indirect costs of performing work including facilities, equipment, supervision, and support staff. Overhead rates vary widely by company type and typically range from 40-120% of direct labor.

  4. 4
    Add G&A Expense

    General and administrative costs cover corporate functions like executive management, accounting, HR, and business development. G&A typically ranges from 8-20% applied to total costs.

  5. 5
    Include Profit

    Profit rates on T&M contracts typically range from 7-15% depending on risk, investment, and competitive factors. Profit applies to the total of all costs.

Cost Reimbursement Contract Pricing

  • Develop costs that are realistic and achievable, not optimistic or pessimistic
  • Ensure technical approach and cost estimate are fully consistent
  • Document assumptions and methodology for cost estimates
  • Use historical data and analogies to support cost realism
  • Explain any efficiencies that reduce costs below historical norms
  • Consider probable cost rather than proposed cost in competitive positioning

Fixed Price Incentive Contracts

Cost Plus Incentive Fee Contracts

Award Fee Contract Considerations

Labor Rate Competitiveness Analysis

Indirect Rate Management for Pricing

Price to Win Analysis

Common Pricing Mistakes to Avoid

  • Buying in: Pricing below cost to win then seeking modifications creates procurement integrity concerns
  • Inconsistent rates: Using different rates in different proposals creates audit and compliance problems
  • Ignoring escalation: Failing to include realistic cost escalation on multi-year contracts erodes margins
  • Optimistic estimating: Assuming best-case scenarios leads to cost overruns on fixed-price work
  • Missing costs: Omitting required costs like security, travel, or materials results in underpricing
  • Rate compression: Cutting rates without reducing underlying costs creates unsustainable pricing
  • Poor documentation: Inadequate support for pricing makes negotiations difficult and raises audit risk

Conclusion