As of 2024Industry best practices
Detailed Answer
Early capture significantly improves win probability:
**Ideal timeline:**
- Major opportunities: 12-24 months before RFP
- Mid-size opportunities: 6-12 months before
- Minimum effective: 3-6 months before
- RFP release: Often too late to establish position
**Pre-RFP activities:**
- Research the opportunity and customer
- Build relationships with program office
- Attend industry days and conferences
- Respond to RFIs and sources sought
- Assess and address capability gaps
- Identify and recruit teaming partners
**Key capture milestones:**
- 18+ months: Identify opportunity, research customer
- 12 months: Build relationships, attend events
- 9 months: Firm teaming decisions, capability development
- 6 months: Finalize solution approach, continue engagement
- 3 months: Final positioning, proposal preparation
- RFP release: Execute proposal with prepared materials
**Why early matters:**
- Build incumbent-like relationships
- Influence requirements development
- Assemble strongest team
- Develop compliant solution
- Understand evaluation criteria
- Position against competitors
**Recompete timing:**
- Track contract end dates
- Start 18-24 months before expiration
- Monitor incumbent performance
- Build relationships with user community
**Small business considerations:**
- May need to move faster with fewer resources
- Focus on most critical activities
- Teaming can accelerate positioning